# Experience UK: The UK experience economy trade body > Connecting world\-class creators, operators, investors and government to showcase British excellence across domestic and international markets\. Generated by Yoast SEO v28.4, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [About](https://www.experienceuk.org/about/) - [Homepage](https://www.experienceuk.org/) - [The Experience UK Team](https://www.experienceuk.org/the-experience-uk-team/) - [Benefits](https://www.experienceuk.org/benefits/) - [Press releases](https://www.experienceuk.org/press-releases/) ## Posts - [Ventola Projects to Launch New Innovation at IAAPA Expo in London](https://www.experienceuk.org/ventola-projects-to-launch-new-innovation-at-iaapa-expo-in-london/): Ventola Projects returns to IAAPA Expo Europe at London’s ExCeL Arena from September 21–24, launching its latest VAvR innovation, Tetrapix EM4\. Following its award\-winning 2025 Orlando exhibit, the company will showcase immersive LED, lighting and control technologies designed for family entertainment centres, while highlighting its growing international presence and expertise in experiential design\. - [Yamaha Sound xR makes immersive audio disappear into CHAT NOIR\!](https://www.experienceuk.org/yamaha-sound-xr-makes-immersive-audio-disappear-into-chat-noir/): Yamaha’s Sound xR object\-based mixing engine helps CHAT NOIR\! transport audiences into 1896 Paris through a discreet, real\-time soundscape\. At The Lost Estate’s immersive West Kensington production, hidden speakers, microphones and performer tracking make voices and instruments move naturally, while changing room acoustics deepen the story without disrupting its period setting\. IAAPA Expo Europe 2026\. - [Spiro expands end\-to\-end attraction design and delivery capability](https://www.experienceuk.org/spiro-expands-end-to-end-attraction-design-and-delivery-capability/): Spiro will showcase its expanded attraction design and delivery offer at IAAPA Expo Europe, appearing with Experience UK at the UK Pavilion, stand S837\. Following its acquisition of 2HEADS, the agency now combines strategy, creative development, themed\-attraction design, technical planning, fabrication and delivery, supporting IP owners and operators from concept through global execution\. - [PRELOADED brings next\-generation play into physical spaces](https://www.experienceuk.org/preloaded-brings-next-generation-play-into-physical-spaces/): PRELOADED creates next\-generation play experiences that connect audiences with brands, IP and culture in physical spaces\. Using technology and game design, the studio delivers social, repeatable and commercially purposeful experiences for themed entertainment, family entertainment and competitive socialising venues\. Meet the team at IAAPA Expo Europe 2026 via the Experience UK Pavilion, stand S837\. - [Lumsden makes retail and hospitality part of the visitor story](https://www.experienceuk.org/lumsden-makes-retail-and-hospitality-part-of-the-visitor-story/): Lumsden designs retail and hospitality spaces for attractions, museums and galleries, integrating storytelling, atmosphere and brand character into the visitor journey\. Its global portfolio includes Warner Bros\. Studio Tour, Netflix House, MoMA and The National Gallery\. Recognised with the 2026 King’s Award for Enterprise, Lumsden will showcase its approach at IAAPA Expo Europe 2026, stand S837\. ## Events - [IAAPA Expo Middle East 2027](https://www.experienceuk.org/events/iaapa-expo-middle-east-2027/): Industry leaders, innovators, and decision\-makers from the global attractions and leisure sector will gather at the premier event in Orlando’s Orange County Convention Center, 16–20 November 2026\. The five\-day programme features networking, education, business development, exhibitions, and expert sessions\. UK companies can explore participation through the Department for Business and Trade’s waiting list\. - [IAAPA Expo](https://www.experienceuk.org/events/iaapa-expo/) - [IAAPA Expo Asia 2027](https://www.experienceuk.org/events/iaapa-expo-asia-2027/) - [MERATH \(Middle East Museums \& Heritage Expo](https://www.experienceuk.org/events/merath-middle-east-museums-heritage-expo/) - [PARTNER EVENT: GXG Madrid](https://www.experienceuk.org/events/partner-event-gxg-madrid/) ## Press Releases - [Experience UK prepares its biggest ever UK Pavilion for IAAPA Expo Europe 2026](https://www.experienceuk.org/press-releases/experience-uk-prepares-its-biggest-ever-uk-pavilion-for-iaapa-expo-europe-2026/): Experience UK will showcase British creativity, innovation and expertise at IAAPA Expo Europe in London with its largest UK Pavilion yet\. Bringing together 18 showcase partners and a delegation of more than 140 people, the nature\-inspired stand will feature a London bus hospitality space, Tea Shop Emporium and networking events supporting international connections across the attractions industry\. - [Ticket Tailor named official ticketing partner of Experience UK](https://www.experienceuk.org/press-releases/ticket-tailor-named-official-ticketing-partner-of-experience-uk/): Experience UK has announced Ticket Tailor as its official ticketing partner, supporting the trade body’s programme of events and experiences for the UK and international attractions industry\. The partnership will see Ticket Tailor provide the ticketing platform for Experience UK events, from industry networking mixers and international trade show gatherings to its InnovateX conference\. - [InnovateX highlights the UK’s experience economy as a defining force in the next industrial revolution](https://www.experienceuk.org/press-releases/innovatex-highlights-the-uks-experience-economy-as-a-defining-force-in-the-next-industrial-revolution/): Experience UK’s flagship InnovateX conference brought together more than 280 operators, creators and suppliers from across the experience economy for a day of insight, inspiration and industry connection at the Science Museum’s IMAX Theatre in London, followed by an evening networking mixer in the Power Up Gallery\. - [Experience UK launches new membership structure to reflect evolving experience economy](https://www.experienceuk.org/press-releases/experience-uk-launches-new-membership-structure-to-reflect-evolving-experience-economy/): Experience UK has announced a major refresh of its membership offering, designed to better represent the modern experience economy and the growing range of organisations shaping the sector\. - [Experience UK launches Experience Talks to unlock the potential of the UK Experience Economy](https://www.experienceuk.org/press-releases/experience-uk-launches-experience-talks-to-unlock-the-potential-of-the-uk-experience-economy/): Experience UK has launched Experience Talks, a new industry engagement and advocacy programme bringing together leaders from across the experience economy, property, investment and government to identify barriers to growth and help shape the future of the sector\. ## Members - [Rocking Horse Pictures](https://www.experienceuk.org/member/rocking-horse-pictures/) - [Harkness Design Studios Ltd](https://www.experienceuk.org/member/harkness-design-studios-ltd/) - [FULLYBOOKED®](https://www.experienceuk.org/member/fullybooked/) - [Pure Global International](https://www.experienceuk.org/member/pure-global-international/) - [Together Land Adventure Park Ltd](https://www.experienceuk.org/member/together-land-adventure-park-ltd-3/) ## Optional - [Sitemap index](https://www.experienceuk.org/sitemap_index.xml)